We know that many events have been canceled due to COVID-19 and the social distancing that it has required us to do. Remember one thing, the more people we do correctly with social distancing, the faster we can fight it.
Sky Marketing strives to be Pakistan's biggest real estate developer ever, guaranteeing the highest international standards, prompt execution, and lifetime customer loyalty. With projects like
https://www.skymarketing.com.pk/rawalpindi/blue-world-city/On the other hand, we know that these canceled events mean lost resources and opportunities, but they don't have to. One way to solve what is lost in events and expos is to digitize everything. This, as I also told you in the previous article , is our opportunity to act to start assuming the role of digital in your company. Why not take advantage of all the work already done and at the same time experiment with digital marketing to see if it is something worth betting on in the future?
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Some suggestions of what you can do to capitalize on the effort already invested:
1. Virtualize the proposal of what you were going to bring to the event.
If it was a talk, organize a webinar and present the presentation, invite all your clients to see it and show the value of the content. Invite experts to join the discussion and always try to add additional value. For this you can use a platform like Zoom, it is extremely and easy to use, at the same time it has integrations with marketing and sales platforms (CRM) so that you can keep track of all the participants and their conversations.
If you were planning to set up a showroom at an expo, find out how to digitize that experience ... companies like IKEA are pioneers in this type of experience and they have yielded results. You don't have to do it at such an advanced level, right now, you can start by simply recording the experience or taking 360-degree photos. Accompany it with a talk about why these new proposals are being made, because here is your opportunity to not only show your product but also contextualize why so that the client has an additional push to be interested.
2. Host a webinar.
In general we should all be doing this. Webinars are extremely valuable tools not only to present information with a massive reach, but to capture leads. Don't miss out on what tools like Zoom, HubSpot, and others give you.
Be transparent, talk to your clients about the reality of the situation you are going through as a company, because orders are arriving late, how they are solving it, how you are supporting your employees. There is nothing better than transparency to create a bond with people, especially your customers. It will give them a sense of confidence and security that they know that you are there doing everything you can to survive.
Place people into the webinar who don't normally have the time to travel to these events and sit down with their clients for a while to listen to their feedback. It is your moment to be in the seller's chair but with added value for your customers.
3. Analyze everything!
Unlike your event, the magic of the digital world is that you can measure everything. Be careful, as long as you prepare it in the correct way before launching it. It is important to analyze each of the actions carried out to know if this is something that we are going to want to do in the future, to see if we can measure the impact.
We must also consider that we are not going to obtain the results we want immediately, it is only natural that sales fall or even paralyze at this time, but we can track the event, even if it happens within a year, if it does. What we did at this time added value, it was directly related to it or if it caused something else to happen.
As I've been telling you in the last 3 articles I've written, don't stop looking for help. We know that these are difficult times, and especially thinking about a digital transformation from one day to the next is really complex and absurd to think about, but if we can think about taking a little step towards it and we want to help you.
Resources:
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