So the mobile era has arrived, and the number of mobile users now exceeds the number of desktop users!
As a result, businesses have recognized the importance of attracting customers through the effective use of mobile channels. But that is insufficient. To make the most of this channel, they must also optimize their mobile apps and websites to improve user experience and outperform their conversion rates.
While some businesses use both mobile websites and apps, others may use only one of the two. The cost, usability, required features, and the audience served all influence the decision between mobile apps and websites.
Having said that, studies show that users prefer mobile apps to mobile websites. This provides a compelling reason to develop mobile apps to reach out to potential (and existing) customers.
https://www.cubix.co/mobile-app-development
